This follows her direct rice sales which have drawn criticism after claims she is undercutting rice prices. Ms Yingluck launched the latest campaign, entitled "Help farmers, create Thai value-added rice and boost rice consumption", at her Bung Kum home Thursday. Meanwhile, the government has been urged to focus on developing rice quality as part of sustainable measures to shore up prices. Thanittha Janthanaruek, a member of a Thai rice consumer network, called on the government to help develop rice quality, which should help boost customer confidence in the product. Meanwhile, rice farmers in Chai Nat are working fast to harvest paddy to sell to millers after rice prices improved over the past week.

Source: Bangkok Post November 17, 2016 22:13 UTC